History of package delivery industry

A BRIEF HISTORY OF THE PACKAGE DELIVERY INDUSTRY
May 5, 2003
I. Overview
The package delivery industry, which consists of small package and express letter shipments, has changed dramatically over the years. Radical changes have occurred in the goods transported, the geographic scale of the marketplace, customers needs, the range of service options that carriers offer, and the transportation and communications technology that carriers employ. The market today bears little resemblance to the market of 30 years ago (at about the time of the Postal Reorganization Act). It bears even less resemblance to the market of 100 years ago (at about the time Parcel Post service began). It is therefore illogical to consider the package market from 30 years ago, or 100 or more years ago, and draw meaningful public policy conclusions for today and for the future. For example, which carrier entered the market “first” is irrelevant for evaluating the potential role of the Postal Service, or any of the carriers, in the modern package delivery market.
The following provides a brief overview of the various phases of the evolution of the package delivery industry and the key players. The history of the industry reveals a story of innovation, adaptation, risk-taking and customer demand driving development, with the private sector at the forefront.
II. Early Package Movements (Mid-1800’s to Turn of the Century)
Wells Fargo was founded in 1852. While not the only private express company at the time, Wells Fargo provided a central and colorful role in the early package delivery industry. They created a formidable enterprise for mail and package delivery and banking, especially in the West. In addition to its banking and mail carriage role, it exemplified the early private package industry. One of the founders, Henry Wells, had been a partner in a mail and package delivery business in the East (and even at one time considered acquiring the Post Office ).
At the time of its founding, the package and banking businesses were unregulated. Mail delivery, however, had been subject to the statutory monopoly of the Postal Service since 1792 and the enactment of the first “Private Express Statutes”.
Wells Fargo opened its 12 California offices in 1852 and, according to their promotional material, provided national service: “A typical ad stated that Wells Fargo specialized in shipping ‘gold dust, bullion, specie, packages, parcels, & freight of all kinds, to and from New-York, and San Francisco” then to other locations throughout the West. Included in their shipments were newspapers, which were carried for free so that other newspapers could reprint the stories, in that pre-wire service time. This helped bind the nation together, and at the same time provided Wells Fargo with free promotion since they often were credited with delivering the news. Historian Carl I. Wheat wrote “Wells, Fargo & Co’s Express was at this period the most important agency for both express and mail service throughout California and particularly in the mining regions. By 1858, Wells, Fargo went everywhere, did almost anything for anybody, and was the nearest thing to a universal service company ever invented. Next to the whiskey counter and gambling table, Wells Fargo’s office was the first thing established in every new camp or diggin’s.” Wells Fargo was “the single most widespread institution in the early West, being even more omnipresent than the U.S. government.”
Mail and package transport technology was changing rapidly. Coast-to-coast commerce and travel had been provided predominantly by sea. From 1848 to 1858 (from when gold was discovered in California to when the Overland Mail Company inaugurated service ) most mail traveled across the continent by steamship with land carriage over the Isthmus of Panama. The travels of Henry Wells from New York to California in December 1852 by boat and then by mule over the Isthmus shows the difficult and perilous nature of that trip. “By the time Wells reached San Francisco on February 5, 1853, fifteen fellow passengers had been buried along the way and a large number were ill when they disembarked.” 1858 marked a significant change to the sea routes with the Congressionally-sanctioned overland stage route that carried mail and parcels. “The first relay of stages, drivers, mules, and horses westward made the grueling, 2,700-mile journey in twenty-four days and nights in September and October of 1858. It carried the mail and one through passenger. This was the first true transcontinental mail and passenger service.”
Two years later the pony express was founded. As a service, it was heavy on romance and legend, but short-lived and uneconomic. However, it had to be offered if one wanted the stage business. “As a profit maker, the pony express was a loser; as a necessity in order to acquire the lucrative transcontinental mail and express business carried by stage coaches, it was a winner; as an indicator of how a new technology could replace an existing one and render the latter obsolete, it was a precursor to what would come later…[the Pony Express] ran for nineteen months and carried light mail from near St. Louis to Placerville, California, at an eventual price of $1.00 for a half-ounce letter. At $23 in current dollars, it was not a service that was affordable for ordinary folks…First undertaken privately and then under government contract, the Pony Express lasted from April 3, 1860, to October 24, 1861.” The overland stage coach mode lasted slightly longer – 11 years. The mail contract of $1,000,000 a year did not come close to covering the $2,425,000 annual expense of the line (1,913 miles, 153 stations, and 2,750 horses and mules). The shortfall was intended to be made up from express package business and passenger service (which cost between $225 to $500 for a one-way throughfare). One of the earliest passengers was Horace Greeley, editor of the New York Tribune and famous for “Go West, young man”, who apparently took the trip in order to promote the development of a transcontinental railroad, which shortly became a reality.
On May 10, 1869, the Central and the Union Pacific Railroads were joined at Promontory Summit, Utah, and it marked the transformation of U.S. goods movement. Wells Fargo continued for some time, adapting to the new mode of mail and package transport.
In fact Wells Fargo’s ability to successfully adapt to the use of railroads became a threat to the Post Office that later caused Wells Fargo to withdraw from the express mail business. “…Wells Fargo continued to perform that function so essential to the smooth functioning of a democracy: delivering the bulk of the mail west of Salt Lake City and Albuquerque. The inevitable confrontation between Wells Fargo and the U.S. Post Office Department in 1880 was a classic example of a private business competing directly and successfully with a government agency….During the Gold Rush era and shortly afterward, Wells Fargo’s private mail system was tolerated because the government recognized that it did not have the same broad reach or the same degree of efficiency.” A temporary compromise was reached whereby mail carried by Wells Fargo directly would pay double postage: the stamp price, plus the Wells Fargo charge, and customers were willing to accept the higher cost because of the quality of the service. “In this way, the government got its due and the customer got quicker service.” This arrangement held for a while, but the company ultimately had to abandon the mail business towards the end of the 19th Century. “In the old days…[Wells Fargo] not only competed successfully with the Government, but we beat the postal system at every turn of the road, but now the Federal authorities have adopted all of our plans, and they do the work as well as we do.”
III. Early 20th Century: Railway Express Agency (REA), UPS, and Parcel Post
UPS Ground Service In 1907 two Seattle teenagers (Jim Casey & Claude Ryan) started the American Messenger Company, whose messengers ran errands, delivered packages, and carried notes, baggage, and trays of food from restaurants. They made most deliveries on foot and used bicycles for longer trips. Only a few automobiles were in existence at that time and department stores of the day still used horses and wagons for merchandise delivery. The company was soon delivering small parcels for local department stores and changed its name to Merchants Parcel Delivery. The company expanded outside Seattle in 1919 with the acquisition of Oakland based Motor Parcel Delivery and was renamed United Parcel Service in 1930. In the early 50’s UPS began the process of expanding its services by acquiring "common carrier" rights for the entire country.
Parcel Post Parcel Post service became available on January 1, 1913, and constituted an expansion of a more limited package service of the Post Office. Prior to 1913, farmers had to convey their produce to the nearest town large enough to support a [private] express office, which added to the price of transporting their goods to the city. But with the combination of Rural Free Delivery (RFD) and Parcel Post, package service was provided from their mailbox. As discussed below, there is debate regarding Congress’ intention about how broad this competitive offering would be.
Parcel Post service expanded rapidly and, due to its pricing and availability, was widely used, and even sometimes abused. The Smithsonian Institution’s Postal Museum notes two particular amusing instances: one in which an entire bank was shipped, brick by brick, and another case where a child was transported by Parcel Post because her parents found the rates cheaper than passenger service.
The legislation establishing the Parcel Post service appears to have been intended as a narrow response to a perceived gap in service:
“The Congressional Record reveals that the purposes of Congress in establishing parcel post were:
“1. To provide a transportation service for small parcels (not over 11 pounds or 72 inches in length and girth) extending beyond that supplied by express companies and other carriers.
“2. To give the farmer an opportunity to sell his products direct to consumers.
“3. To enable residents of rural districts and small communities to receive small quantities of merchandise by mail from merchants in what were then distant cities.
“In establishing parcel post for those purposes, Congress also made clear its intentions that:
“1. Rates should produce revenue adequate to cover costs.
“2. Government should not unnecessarily compete with private transportation.
“3. Parcel post should supplement not supersede private carriers.”
That view was reinforced later by several Congressional Committees. On October 19, 1951, Senate Report No. 1039, 82nd Congress stated that “…[t]he benefits of low-cost service are illusory if part of the total cost of transportation is borne by general taxpayers. If shippers do not pay the full cost of the transportation service they use, traffic generally is diverted from transportation media inherently better able to serve them.” On a similar note, the House Committee on Post Office and Civil Service issued a report that “[i]t is apparent that the problem of the Government agency competing with private business to the point that that private business, the Railway Express Agency, is being irreparably damaged cannot be met by rate increases alone…..however, it can be met by a …return in part to the size and weight limits originally approved by Congress when parcel post was established to provide a small parcel delivery service to areas which are not serviced by other transportation facilities. “
Railway Express Agency (REA) As World War I ended, “the reality of a declining business competing with the Post Office [for parcel shipments] and overseen by government regulators forced Wells Fargo and six other express companies to the bargaining table” for the creation of the Railway Express Agency (REA).
For over 56 years, the REA moved the nation's packages and freight. Its green trucks and rail cars were a welcome sight to anyone expecting a package. It was the railroad equivalent of today's modern package delivery companies, such as UPS and FedEx. In 1929, the nation's railroads bought the express business. In return for a monopoly on the movement of traffic on passenger trains, the express company was obligated to accept any and all shipments destined anywhere in the U.S. In its peak of success, REA employed over 45,000 people in 23,000 offices and operated over 190,000 miles of railway lines. In addition, over 14,000 miles of shipping lines, 91,000 miles of air routings and 15,000 miles of trucking lines were traveled by REA shipments. Seventeen thousand trucks handled over 300,000 separate shipments daily, ranging from small packages to carload-sized lots.
Despite REA's early successes, the railroads became less relevant to express delivery and REA did not change its business model to adapt. On February 21,1975, the Company filed for bankruptcy protection. REA stated several reasons for the bankruptcy petition, including losses created by years of railroad domination, a high rate of inflation, a recent decline in express shipments, and limited availability of credit.
IV. Development of Modern Surface and Air Networks (Late 20th Century)
The establishment of the Interstate Highway System in 1956 to build a transcontinental network of superhighways, the enactment of airline deregulation in 1978, interstate trucking deregulation in 1980, and intrastate trucking deregulation in 1994 contributed to the significant shift to truck and air transport, especially during the latter part of this period, and marked the growth of the modern package delivery industry. The charts in attachment A show the rapid development of the industry, with more than a 36-fold increase between 1960 and 1998 . The development of modern surface and air networks in the U.S. is demonstrated by UPS and FedEx.
UPS Air Operations In 1929, UPS opened United Air Express, offering express package delivery via airplane to major West Coast cities, and as far inland as El Paso, Texas. Due to the 1929 stock market crash and a failing economy, the air service was discontinued after only eight months. In 1953, UPS resumed air service, offering two-day service to major cities on the East and West coasts. Packages flew in the cargo holds of regularly scheduled airlines. Called UPS Blue Label Air, the service grew until by 1978 the service was available in every state, including Alaska and Hawaii. In 1988 UPS received authorization from the FAA (Federal Aviation Administration) to operate its own aircraft, thus officially becoming an airline.
Federal Express (FedEx) While the USPS was the first to deliver urgent letters, it has many current rivals because its monopoly power is not monolithic. The Postal Service is authorized to adopt suspensions to the Private Express Statutes for specific circumstances in which the public interest might be best served by a private carrier. It is under such authority that Federal Express, UPS, and other carriers conduct their express letter operations.
Federal Express was incorporated in June 1971, and officially began operations on April 17, 1973, with the launch of 14 small aircraft from Memphis International Airport. On that night, Federal Express delivered 186 packages to 25 U.S. cities - from Rochester, N.Y. to Miami, Fla. The company was named Federal Express because its founder, Fred Smith, was working on obtaining a contract with the Federal Reserve Bank and, although the proposal was denied, he believed the name was appropriate for express envelope and small package delivery. Profitable in the U.S. market by July 1975, Federal Express grew rapidly in the international market when it acquired Tiger International, Inc. (also known as Flying Tigers) in February 1989. Two further acquisitions were of substantial significance: In 1995, Federal Express acquired Evergreen International Airlines, Inc.'s all-cargo route authority to serve China. The other was when the company acquired Caliber System, Inc., in January 1998 which gave FedEx ownership of RPS, a major ground package carrier (now designated as FedEx Ground).
It was during this period that the industry saw the introduction of many new services and service enhancements. Package carriers began to offer multiple delivery options, including same day service, next day delivery, and a variety of deferred, time-specific delivery options. Delivery guarantees accompanied express movements. Private carriers then expanded these guarantees to more traditional “ground” movements in the late 1990’s.
As the scale of commerce progressed from local communities to national trade, then to global markets, the industry followed suit, with the heavy capital investments needed to expand. This period also produced intense competition as private carriers achieved 100% geographic coverage of the United States and to most points of commerce around the globe.
Significant investments in information technology enabled package carriers to provide to customers the ability to track a package’s movement from origin to destination. Other advances included combining logistics, freight and financial services with traditional package delivery in order to offer customers full supply chain management solutions.
The development of the package industry has enabled others to innovate. Michael Dell (Dell Computers) and Jeff Bezos (Amazon.com) are but two of many innovators that have used just-in-time deliveries, coupled with the power of the e-commerce, to launch new business models. Those innovations helped contribute to the relative importance of the package delivery industry that carries, by some estimates, goods valued between 8.6% and 14.3% of the nations Gross Domestic Product.
V. Conclusion
The package delivery industry as we now know it has not shown historical continuity. The history in fact demonstrates that it has changed significantly since its inception, and those changes have been driven by private sector carriers. A recent study on the package delivery industry at the University of Pennsylvania concluded that there are two reasons why the package delivery industry has become so important in recent years.
“One consists of changes in the way goods and services are produced and distributed in our economy—globalization, customized mass production, lean inventory management, rapid customer response, and growth in e-commerce, among others. The other is parcel service itself, which is at the vanguard of transportation service modernization with such features as differentiated time-definite service options, intermodal service, in-transit visibility, and data integration with the management systems of customers. Thus parcel service is a major element of the transportation infrastructure of the nation. It is essential for modern commerce.”